The "70% Rule": Why You Should Apply Even if You Don't Meet Every Requirement
Many job seekers hesitate to apply for a role unless they meet 100% of the listed qualifications. But research shows that most candidates are overthinking their fit, and waiting to check every box can cost opportunities. This is where the “70% rule” comes in.
The 70% rule means: if you meet at least 70% of the job requirements, you should still apply. Employers often list an ideal candidate, but rarely expect perfection. They value potential, adaptability, and measurable achievements just as much as a checklist of skills.
5 Ways to Apply Confidently (Even If You Don’t Meet Every Requirement)
1. Why You Don’t Need 100% of the Requirements
Job descriptions are often written to attract a perfect, sometimes unattainable candidate.
Common reasons you shouldn’t wait to apply:
- Companies often list “nice-to-have” skills alongside essential ones.
- Experience in certain areas can be learned on the job.
- Transferable skills often cover gaps in direct experience.
Your ability to show measurable results in related areas matters more than matching every bullet point.
2. How to Position Yourself Strategically
Even if you don’t meet every requirement, you can increase your odds of getting noticed by:
- Highlighting achievements that show relevant skills.
- Tailoring your resume for the role’s essential requirements.
- Including a strong professional summary that emphasizes problem-solving and adaptability.
For guidance, see our blog on How to Position Yourself as the Obvious Choice for Hiring Managers.
3. Focus on Transferable Skills
Many skills are transferable across industries and roles, such as:
- Leadership and team management.
- Data analysis and reporting.
- Communication and stakeholder management.
- Problem-solving and process improvement.
Showcasing these transferable skills can make up for gaps in “specific” experience. For tips, review How to Highlight Transferable Skills That Employers Actually Care About.
4. Don’t Undervalue Your Potential
Recruiters and hiring managers understand that no candidate is perfect. What they look for is:
- A track record of results.
- Willingness to learn and grow.
- Alignment with company culture and mission.
Even if you only meet 70% of the requirements, your achievements and potential can convince a recruiter to give you a chance.
5. Practical Steps to Apply
- Read the job description carefully and identify essential vs. optional skills.
- Tailor your resume and cover letter to emphasize your strengths and relevant achievements.
- Use quantifiable results to demonstrate capability.
- Show enthusiasm and growth mindset in your application.
The Bottom Line
Waiting until you meet every requirement can limit your opportunities. The 70% rule encourages confident, strategic applications. Meeting most of the qualifications is often enough if you demonstrate impact, transferable skills, and potential.
Your Next Step
If you’ve been hesitant to apply for roles because you don’t meet every qualification, now is the time to act. At ProTouch Careers, we help candidates craft resumes and cover letters that highlight measurable impact, transferable skills, and readiness for growth.
Start with a free resume review, or explore our resume writing packages to apply confidently, even if you don’t check every box.
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